The Council is for professional services businesses only. We’ve all been there.
by Pete Monfre
I’ve spent 37 years building multiple B2B service firms working with Fortune 100/500 companies across industries, mid-market firms, and hundreds of independent practitioners across a wide range of industries.
But the industry I know best is my own. For almost four decades I have ridden the ups and downs of this unique business.
That experience is the basis for everything I do. From the Independent Expert Advisory Council to my publishing and speaking, my body of work is grounded in one discipline: building viable, durable businesses around expertise.
My newest book, Better Clients. Higher Fees. A Growth Manifesto for Experts, (currently being pre-released on Substack), and my work has been covered in media outlets ranging from Inc. Magazine and Fortune to Scientific American, Time Magazine, NBC News, the Today show, dozens of business journals, and more.
Tens of thousands of independent professionals have engaged with my podcasts, articles, workshops, and content over three decades to build the practice they envisioned, not the job they have.
I started my brick and mortar marketing firm a year before I graduated from college at 33. Two Fortune 100 clients followed my future wife from her position at an Omnicom agency, and I assumed that was how it worked – that the work would speak for itself and more clients like that would follow.
They didn’t. I didn’t know what I didn’t know, and it cost me a decade of expensive mistakes.
It was only when I found serious peer groups that my thinking and my business came together. Revenue went from a few hundred thousand annually to almost nine million. The peer group did not give me a playbook. It gave me people who could see what I couldn’t.
We invested over $90K a year on memberships in these groups.
When I eventually went independent, I made the same mistake again. I assumed the agency reputation would carry over. It didn’t. Independent practice is a different game entirely. I had to learn to sell, to position myself as an advisor rather than a vendor, and to develop the discipline to hold that position under pressure. Peer groups were once again at the center of my success.
I’ve fallen off the horse and remounted more times than I’d like to admit. Five rebuilds across almost four decades. Each time, it was other operators who had no reason to flatter me and who helped me see clearly enough to get back on track.
The Independent Expert Advisory Council exists because that process, tested repeatedly under real pressure, is worth more in a closed room with the right people than in any course or coaching program. Everything I do is built on that foundation.
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