BETTER CLIENTS.
HIGHER FEES.

Hard lessons from the trenches

Buy Now
Authority is engineered, not awarded. Specialize, publish, decline 80% of the work, let the market eliminate you if it must. Monfre explains why most experts refuse to do any of it - and why the successful ones always do.”
David C. Baker
David C. Baker"The Expert's Expert," (NYT)
"Pete Monfre gets it. Most consultants are stuck playing a game they can’t win. This book calls it out with brutal clarity and zero sugarcoating. It shows you exactly why prospects treat you like a vendor, what that’s costing you and how to step into a true advisor role where you’re respected, trusted and paid accordingly. Bad news: you’ll feel the tension in these pages because it forces you to confront where you’ve been playing small, tolerating badfit clients and undervaluing your own brilliance. Good news: Pete’s terrific book is the antidote. Read it carefully."
David Newman
David NewmanAuthor of "Do It! Selling" and "Market Eminence"
Better Clients. Higher Fees. is a direct, no-nonsense manual for breaking that pattern. Pete lived both sides of this equation, and it shows. Read it, do the work, and stop leaving money on the table.
Chris Brogan
Chris BroganCo-Author of "Trust Agents"
"Pete Monfre wrote a substantive treatise on positioning and value perception. He shares his experiences and it’s clear that this is territory he knows well. The writing is engaging, funny, and refreshingly honest. This is a book about the fundamentals that too many experts overlook on their way to building businesses that are both stable and profitable.”
Steve Harper
Steve HarperAuthor of "The Ripple Effect"
"Monfre writes about what he knows best - building a sustainable, profitable knowledge business. His pragmatic philosophy comes through as he sheds light on many of the most common problems experts face when trying to grow their reputation and practice"
Patti DeNucciAuthor of "The Intentional Networker"

Most independent professionals underprice their work and underpay themselves in the process. The fix is only accepting best-fit clients. In doing so, you unlock price elasticity. That pricing elasticity is what funds a cash reserve to sustain the business through slow periods, compensation that reflects the founder’s risk, and a healthy profit margin that allows for reinvestment in growth – or fat dividends. That’s your business. 

Better Clients. Higher Fees. explains why client perception, not technical expertise, determines what the market will pay. 

This is not a book about charging more. It is a book about understanding what your work is actually worth to the clients it serves, recognizing what holds you back from earning what you deserve while building a practice that is durable, stable and profitable. 

For consultants, coaches, fractional executives and other independent experts/advisors ready to upgrade their clientele and build a more sustainable business:

  • Why 98% of consultants stay stuck at the bottom of the value curve, and what separates the 2% who don't
  • The difference between being a cost clients negotiate and an investment clients protect
  • Why saying yes to the wrong client is the same decision (maybe worse) as saying no to the right one
  • How positioning, not credentials, moves you from Vendor to Trusted Advisor
  • How best-fit clients unlock price elasticity that funds cash reserves, fair founder compensation and real profit margin

About the Author

Pete Monfre has spent nearly four decades advising F100 B2B clients. He has founded and operated four different knowledge-led firms and had his work covered by Forbes, Inc. Magazine, Time and NBC News. While his work has encompassed dozens of industry verticals, Monfre writes about what he knows best – how to build a stable, profitable firm that delivers true freedom to the founder(s). Better Clients. Higher Fees. is the record of the ups and downs of building profitable B2B Service firms with clear lessons learned the hard way. [Read Pete’s full story]

Waiting List

The High Value Advisor Cohort recently sold out. We are setting the dates for the next cohort and those on the waiting list will be notified in advance once new dates are set. In the event of a cancellation for the current cohort, we will reach out in order of sign-up. We apologize for any inconvenience. 

We’ll never share your information nor spam you. 

Download OUTLINE

This document will show you a detailed outline of the program, the tools and resources you receive and a code to receive 25% off when you enroll. 

We’ll never share your information nor spam you.